U2 / Story Of Invisible
As the band lay down the new track ‘Invisible’ at Electric Lady Studios in New York City, Bono recalls the ideas and inspiration behind it in this Facebook exclusive. This went directly to their fans first via Facebook instead of waiting until the Super Bowl spot aired.
‘Story Of Invisible’ includes footage shot on the London underground, songwriting and recording in Electric Lady studios, and the song’s high-profile Super Bowl spot debut.
Agency: Hill Holliday HHCC
Director: Nicole Mackinlay Hahn