Bono / Bank of America (RED)
Bono announces the Bank of America / (RED) partnership will deliver more than $10 million to fight AIDS and launch with free download of new U2 song. The partnership formally kicked off with a Super Bowl commercial, which featured U2 performing, Invisible. For every free download of the song, Bank of America donated $1 to the Global Fund; in total, more than $3 million was generated.
Agency: Hill Holliday HHCC
Director: Nicole Mackinlay Hahn